Andy Mahoney has worked in the financial services industry for over two decades, spending time at Goldman Sachs and trading systems provider, FlexTrade. Initially a strategy specialist, Andy helped grow the FlexTrade business in the EMEA region from a four-person outpost to a major enterprise with a team of more than 150. In 2010 he joined Goldman Sachs, where he led the REDIPlus product in Europe and managed liquidity strategy and smart order routing across Goldman's wider electronic business. Mahoney's enthusiasm for trading technology saw him return to FlexTrade, and he is now Managing Director of the EMEA business, responsible for driving the company's sales and business strategy in the region. Andy is a prominent industry voice on various issues, including direct-to-buy-side liquidity, and the benefits electronification via an EMS can bring to cross-asset trading.