David Bull is Head of Data strategy and management for Fixed IncomeData for the Data and Analytics Division of LSEG. He has been working in the Financial Vendor industry for 20 years, leading global data initiatives, specialising in Fixed Income and regulatory solutions. The Data Management function is an important part of the LSEG product team, ensuring consistent and unified data management across Workflows, Data & Feeds and Analytics Solutions. David is a passionate advocate for the concept of a unified data model driven by the goal of improving the ultimate data experience for our clients and market participants.