John Straw is a digital veteran with 33 years in IT and marketing. In the past 22 years he started and sold 3 martech businesses, led the digital transformation at Thomas Cook and wrote a book on disruptive technology, iDisrupted. His current roles include senior advisor to Mckinsey and Co, IBM Watson IoT and his own portfolio of investments. In 2017 he became a NED for FTSE100, Provident Financial plc. He is a blogger on disruptive technology and a recent contributor to The Economist on AI.