Sassan Danesh is Chief Executive Officer and co-founder of Etrading Software, an independent provider of technology-led solutions and market infrastructure services for global fixed income markets.

Under Sassan's leadership, Etrading Software has evolved from a specialist OTC technology provider into a broader market infrastructure and data business, supporting firms with solutions that improve post-trade transparency, market connectivity, regulatory compliance and operational efficiency.

Sassan is passionate about the role of technology in solving industry-wide challenges and has been a strong advocate for industry collaboration to create more efficient, transparent and resilient market structures. He is currently leading major strategic initiatives, including the UK Bond Consolidated Tape, as well as expanded data and analytics services designed to support participants across the fixed income ecosystem.

Prior to co-founding Etrading Software, he spent 11 years at JPMorgan Chase, where he developed technology solutions supporting fixed income sales and trading businesses.

Sassan is also an active contributor to industry standards. He contributes to the work of the International Organisation for Standardisation, helping shape electronic standards for the financial services sector.